This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. By Trishla Ostwal . By Trishla Ostwal . ostwal@adweek. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. Adweek is the leading source of news and insight serving the brand. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. ostwal@adweek. Docu filmmaker from Mumbai, India. By Trishla Ostwal. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Exclusive: BuzzFeed Inc. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Trishla Ostwal. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . Follow. By Trishla Ostwal. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. com; Trishla is an Adweek staff reporter covering tech policy. On Thursday at 8 a. trishla. Its ad model lets. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. By Trishla Ostwal. By Trishla Ostwal. trishla. New York. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. com; Trishla is an Adweek staff reporter covering tech policy. Covid-19 swept across the world, Joe Biden was elected U. Recommended articles Popular Now. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal . Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal . Voice. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. By Trishla Ostwal . By Trishla Ostwal . trishla. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. Announces Strategic. They are also known as northern and southern lights. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. trishla. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. Recommended articles Popular Now. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. As more brands enter the metaverse—a loosely defined term for immersive, virtual platforms—marketers are serious about exploring revenue opportunities, but critical to. trishla. By Trishla Ostwal . S. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. com; Trishla is an Adweek staff reporter covering tech policy. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. But the new bills, signed into law by Gov. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Trishla Ostwal . trishla. Trishla Ostwal/Meta. [email protected]; Trishla is an Adweek staff reporter covering tech policy. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal . Docu filmmaker from Mumbai, India. Recommended articles Popular [email protected]. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. K. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal. ostwal@adweek. By Trishla Ostwal . In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. @trishlaostwal; trishla. By Trishla Ostwal U. S, U. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. By Trishla Ostwal . Currently doing grad school things at Columbia Journalism School. Recommended articles Popular Now. Trishla Ostwal. By Trishla Ostwal . saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. By Trishla Ostwal . A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. This button displays the currently selected search type. . Recommended articles Popular Now. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. ostwal@adweek. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. Back Submit. By Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. By Trishla Ostwal . 30 a. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. Cathy Butler CEO, Organic. The transcript below is edited and condensed for clarity. Recommended articles Popular Now. The Real Ways Synthetic Data Is Changing Advertising . Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. (She/Her) Tech Policy Reporter, Adweek. A 2021. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. Podcast Executive of the Year. Adweek is the leading source of news and insight serving the brand. MSNBC’s Nicolle Wallace Welcomes Her 2nd. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. com; Trishla is an Adweek staff reporter covering tech policy. That’s mostly due to questions. By Trishla Ostwal . —Trishla [email protected]. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. Recommended articles Popular Now. By Trishla Ostwal. The Open App Markets Act could potentially become a law this year. The eighth week of the U. Peacock. By Mark Stenberg & Trishla Ostwal . After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. The pandemic was tough on the theatre industry. Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. Talking about data management and measurement back in 1995 was a very different conversation from today. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal & David Cohen . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. Sometimes a momentum release doesn't quit cut it in terms of celebrating your company's anniversary. com; Trishla is an Adweek staff reporter covering tech policy. The constant tug-of-war between the U. Lindsey McInerney wears many hats. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. S. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. ostwal@adweek. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal . The vertiginous drop in the stock market had brought Wall Street to its knees. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. Shore decided to join the National Aeronautics and Space Administration. Follow. By Trishla Ostwal . By Trishla Ostwal . S. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. The trouble is, many of the. By Trishla Ostwal . Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Follow. Some, including the U. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal. Every day, Trishla Ostwal and thousands of other voices read,. By Trishla Ostwal . As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. S. By Trishla Ostwal. 8 billion—and marking the. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Monisha Dey. @trishlaostwal; trishla. By Trishla Ostwal . , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Recommended articles Popular Now. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. By Trishla Ostwal. Cox last week, could. com; Trishla is an Adweek staff reporter covering tech policy. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. The first results from Google’s solution to prevent third-party browser tracking have arrived. trishla. With the Hollywood writers strike. —Trishla Ostwal. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. ostwal@adweek. Yesterday, Mar. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Covid-19 swept across the world, Joe Biden was elected U. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. By Trishla Ostwal . Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. By Trishla Ostwal. By Trishla Ostwal . v. View Trishla Ostwal’s professional profile on LinkedIn. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. By Trishla Ostwal . Recommended articles Popular Now. Trishla Ostwal/Meta. By Trishla Ostwal. Twitter is taking advertiser concerns about brand safety more seriously. ostwal@adweek. While Game of Thrones fans are still (impatiently) waiting for George R. —Trishla Ostwal. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. @trishlaostwal; trishla. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Pink Card. Recommended articles Popular Now. By Trishla Ostwal December 6, 2021. Read More. Currently doing grad school things at Columbia Journalism School. trishla. S. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. . Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal Mobile app WeAre8—which launches in the U. Recommended articles Popular Now. trishla. Recommended articles Popular Now. Google announced changes to its political content policy ads for audio and video. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. com; Trishla is an Adweek staff reporter covering tech policy. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. trishla. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Here are 25 Best Marketing News Websites you must follow in 2023. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Civil Rights Attorney, Michael Sussman submitted a letter to the U. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. Mark Read on WPP’s Latest Mega Merger—the. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. So far, the. Recommended articles Popular Now. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. By Trishla Ostwal . P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. com; Olivia is Adweek's senior reporter specializing in. By Trishla Ostwal . A journalist with experience in print, digital content and audio stories. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Recommended articles Popular Now. S. Recommended articles Popular Now. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. , including. Mar 12, 2019— Trishla Ostwal. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Recommended articles Popular Now. trishla. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. com; Trishla is an Adweek staff reporter covering tech policy. The company, owned by Chinese tech company. By Trishla Ostwal . Regional As seen in: Adweek, Medium, Flipboard, The. By Trishla Ostwal . 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. ostwal@adweek. By Trishla Ostwal . ostwal@adweek. S. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. More Data, More Problems. Trishla Ostwal 1w Report this post Report Report. Announces Strategic. com; Trishla is an Adweek staff reporter covering tech policy. Friday, January 20, 2023 | 9:00 a. But Sara Moorthy has been working in the industry long enough to see it. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. The FCC has asked Apple and Google to remove TikTok from their app stores. S District Court Judge William Pauley III to accept Fight For NYCHA as a third. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. “I wasn’t what they were looking for,” she recalled. com. trishla. m. By Trishla Ostwal . Recommended articles Popular Now. Marketing Dive. By Trishla Ostwal . a centers globally. Blog; Public Relations Reporter Q&A Series: A Quick Chat with Yahoo Finance’s Alexandra Canal. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. By Trishla Ostwal . By Trishla Ostwal . saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. 5 billion—she was rejected. It all began with a DM. K. trishla. trishla. ostwal@adweek. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. com; Trishla is an Adweek staff reporter covering tech policy. Politics, Technology. By Trishla Ostwal [email protected] Trishla Ostwal . . trishla. By Trishla Ostwal . By Trishla Ostwal . The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Monisha Dey. @trishlaostwal; trishla. trishla. com; Trishla is an Adweek staff reporter covering tech policy. More than 95,000 people reported about $770. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. February 22, 2022, 5 PM . Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Some, including the U. Trishla Ostwal 1mo Report this post Report Report. By Trishla Ostwal. By Trishla Ostwal . Read writing from Trishla Ostwal on Medium. Adweek. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. K.